The Middle Way: Tired of choosing between product strategy and delivery execution?
Finally, training that teaches you both.
Product + delivery leadership that actually works.
Your guides: A product strategist and delivery pragmatist who've solved the integration problem
Belinda Evans
Product Leadership
Niall McShane
Delivery Leadership
Join Our Design Advisory Group
We're developing the first integrated ICAgile program that combines product management and delivery leadership competencies. Two certifications, one integrated methodology - framework-agnostic and results-focused.
Join our Design advisory Group and get:
Early access to our course materials and content
Invitation to coffee hour sessions showcasing course modules
Heavily discounted entry when the program launches
Behind-the-scenes insights as we design this together
No obligation to buy anything or sign up for the course. We simply want interested professionals to help shape this.
I agree to receive communication from Source Agility. Unsubscribe anytime.
Applicable for delivery managers, product leaders, capability heads, or anyone who regularly navigates the product-delivery interface in their organisations.
The Integration Problem No One Talks About
Here's the reality: there's always a handoff somewhere. Product to delivery. Strategy to execution. Vision to implementation.
The question isn't whether handoffs exist—it's how they're managed and optimised.
Most professionals live on one side or the other:
Product specialists who struggle to understand delivery constraints and timelines
Delivery experts who execute brilliantly but don't grasp the strategic context driving priorities
The result? Handoff meetings become battlegrounds. Roadmaps turn into wishful thinking. Teams build the wrong things efficiently or the right things impossibly slowly.
The Middle Way:
Someone trained across both domains has understanding and empathy for both perspectives. They become the voice worth listening to who can mediate constructive conflict across handoffs—leading to better third alternative ways to deliver value.
That's what we're building: professionals who don't just manage handoffs, but transform them into collaboration advantages.
Finally: Training for the Real World
We're launching the first integrated ICAgile certification program that teaches product thinking + delivery discipline as complementary skills, not competing specialisations.
Two ICAgile certifications. One integrated experience:
ICAgile Certified Product Management
(ICP-PDM)
ICAgile Certified Agile Project & Delivery Management (ICP-APM)
Taught together. Applied together. Because that's how they work in reality.
See How We're Building This
Belinda Evans
bridges the product-delivery divide daily. Extensive product leadership from Coles, Lion, and Shell, plus founding director of APAC Product Leaders Association and RMIT trainer. She's seen what happens when product strategy meets delivery reality.
Niall McShane
lived through the framework boom as leader of Telstra's Agile Coaching Academy, watched organisations struggle with delivery-product handovers, and found a better path forward. 15+ years of hands-on experience from Telstra, NBN, and Victorian Department of Education.
Methodology Development with Industry Practitioners
We know integrated product + delivery competencies create superior organisational outcomes. We're collaborating with experienced professionals to refine this approach and validate its effectiveness across different contexts.
Design Advisory Group participation:
Observe curriculum development in real-time
Contribute to methodology refinement
Access to research and case studies
Evaluate applicability to your organisational context
Launch: September 2025
I agree to receive communication from Source Agility. Unsubscribe anytime.
Applicable for delivery managers, product leaders, capability heads, or anyone who regularly navigates the product-delivery interface in their organisations.
Melbourne VIC, Australia
© 2025 Source Agility, Inc. All rights reserved
